Yerba Mate x Boo Johnson Campaign Process
Rough Ideation and Editing
Above:
Rough sketches based on photos of skater: Boo Johnson, done with grey-scale Copic markers.
Left:
Original image of Boo Johnson prior to editing; sourced from his Instagram @boojohnson.
Above right:
Color dot tone embossed mask of Boo Johnson.
Bottom right:
Color dot tone mask edited three-dimensionally of Boo Johnson.
Typeface Studies
Left:
Type studies for Yerba Mate 1–4.
Can Redesign
Improved “Guyaki Organic Yerba Mate Enlighten Mint” drink can design.
Improved can design with Boo Johnson perched on top holding a skateboard.
City can idea design with Boo Johnson
embossed Icon.
City can idea design without Boo Johnson embossed Icon.
Posters
For details about my work, visit my site on desktop.
